GAIN studies companies and markets through specific, defined lenses to answer commercial and strategic questions. AI is a core thesis, alongside broader work across technologies, markets, and operating models. We analyze the evidence across companies and markets to understand what is changing, why it matters, and what it means.
For more than two decades, Jason Brausewetter built and led commercial organizations across startups, growth companies, and public companies. In every market, the same question surfaced: why do some commercial organizations adapt while others stall?
AI has made the need for evidence-led commercial intelligence more urgent. GAIN exists to study companies, markets, technologies, and operating patterns through defined analytical lenses, using independent research and GTMology to follow the evidence across companies and over time.
Operating experience across Shareholder.com, Nasdaq, Q4, Discovery Data, LTSE, Figure, EQ, and Macrobond informs the perspective behind the research.
GTMology continuously gathers commercial signals across companies and markets, including management commentary, hiring, product activity, filings, funding, and strategic change, then synthesizes them into intelligence through a specific, defined lens.
The lab can track individual companies or defined universes and revisit them over time. Each new read adds context to what came before, creating a longitudinal record of what changed, what held, and what emerged next.
GTMology is not a collection of prompts or off-the-shelf AI tools. It is a commercial intelligence system built to codify how experienced operators evaluate markets, companies, and commercial change. Its intelligence becomes published GAIN research.
GAIN publishes evidence-led research on companies, markets, technologies, and commercial change. AI is a core thesis, with studies shaped by the specific question and analytical lens being applied. Much of the work emerges from GTMology's accumulated intelligence and longitudinal analysis.
Findings are published when the evidence supports them, not on a content calendar.
A commercial philosophy developed from more than two decades of building and scaling commercial organizations. At its core sits D²BT, the methodology for turning individual commercial judgment into organizational capability.
If the work raises a question, or you are seeing something worth comparing notes on, send a note.